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California Apparel News - Waterwear July 2009
California Apparel News - Waterwear July 2009
Cultural Essence

Established in 1983 on the principles of fashion-forward styling and quality assurance, MAR RIO believes in the natural beauty found in the essence of every woman. MAR RIO combines strong vibrant styling this year into each piece of the 2010 collection. "For All Creation, There Is Cultural Essence." This spectacular line features over 127 fashionable products, many of which are available in both Brazilian or American cut, and Light Lycra.

California Apparel News - Waterwear Jan 2009
California Apparel News - Waterwear Jan 2009
Inspired by Nature

Established in 1983 on the principles of fashion-forward styling and quality assurance, MAR RIO believes in the natural beauty found in the essence of every woman. Each woman is uniquely different therefore MAR RIO combines inspirations directly from nature into each piece of the 2009 collection. Featuring strong and lively colors mixed with flowers, the collection is harmonized with the soft tendencies of colors of the rivers in the horizon.  This spectacular line features over 130 fashionable products, many of which are available in both Brazilian and American cut, and Light Lycra.

California Apparel News - Waterwear Sept 2008
California Apparel News - Waterwear Sept 2008
Essence of A Woman

Established in 1983 on the principles of fashion-forward styling and quality assurance, MAR RIO believes in the natural beauty found in the essence of every woman. Each woman is uniquely different therefore MAR RIO combines inspirations directly from nature into each piece of the 2009 collection. Featuring strong and lively colors mixed with flowers, the collection is harmonized with the soft tendencies of colors of the rivers in the horizon.  This spectacular line features over 130 fashionable products, many of which are available in both Brazilian and American cut, and Light Lycra.

California Apparel News - Waterwear 2008 (Sept. 07)
The Business of Fashion

Time for another swimwear celebration! Created with the very finest materials from Brazilian suppliers, the
2008 Enseada collection is genuinely stylish.  Both modern and democratic, the swimwear is sexy and alluring, sophisticated and appealing to women of today.  Psychedelic and romantic themes permeate wild and forest-inspired prints while gorgeous fabrics of metallic radiance throughout the collection. Lively hot colors in harmony with alluring embroidery expand the new line. Each unique design is marked with sophistication and elegance.

The color range carefully chosen for this year’s swimwear is lovely. Starting in the whites, it passes through tones of yellow, bold orange, diverse blue and citrus green. Finding its way through moss green and alluring purple, the range of color ends in warm gray and stunning black. Daring animal prints are introduced in the line offering awe-inspiring leopard and zebra bikinis. Cute and sexy!
 

eXM Global Exhibits at Magic August 2007
Second Year a Success for eXM Global at WWDMagic

eXM Global, Inc. returns to WWDMagic in August 2007 to exhibit both swimwear from Enseada da Praia and its newest client, Kasulo Fitness wear.  New clients and existing clients were treated to all new hot designs from Brazil!  Featured at WWDMagic for the first time was the 2008 fitness wear collection from Kasulo Fitness, with its factory in Cantagalo, Brazil.

eXM Global's booth was headlined by its affiliate company, So Brazil, Inc. (or Só Brazil, which translates in Portuguese as "only Brazil").  While eXM is the business-2-business wholesale export management company representing factories abroad, So Brazil was introduced to the industry as part of its eCommerce website launch this year.  eXM Global and So Brazil will continue to share resources as the company transitions to distribution and sales.

Enseada Swim Wear Featured at WWDMagic
Enseada da Praia 2008 Collection
Show Opener in WWDMagic Fashion Show


Enseada da Praia's newest one-piece swim suit opened the WWDMagic Fashion Show in August.  The one-piece silver halter style suit, which represents one of several new hot one-piece suits in the 2008 collection, featured a sexy deep cut front with hand braided border.  The back also has a low scoop cut and is accented by long fabric ties at the neck.  This suit appeals to all ages.


Upcoming Events:


July 2009

- Miami Swim, eXM Global will participate in Miami Swim for the first time. We will work together with Mar Rio to debut their 2010 collection.  See us in Booth 826.


August 2009

- WWDMagic, eXM Global will return again to exhibit at MAGIC. See us in Source in the Brazilian Consulate booth


January 2010


- Fashion Rio and Fashion Week, eXM Global will return to Rio to for a first look at new fashions for our swim and fitness collections.

January 2010

- eXM to attend Surf Expo in Orlando, FL.


Past Events:

January 2009

- Fashion Rio and Fashion Week, eXM Global attended as a VIP guest of the Firjan System at Fashion Rio in Rio de Janeiro, Brazil.  This is our fourth time attending Fashion Rio / Fashion Business. Our friends from Women's Wear Daily were there once again to get our read on the show and the troubled market. See our interview in WWD.

June 2008

- Fashion Rio and Fashion Week, eXM Global returned once again as a VIP guest of the Firjan System at Fashion Rio in Rio de Janeiro, Brazil.  Look for our interview in Women's Wear Daily.

August 2007

- WWDMagic, eXM Global returned again to exhibit at MAGIC.

June 2007

- Fashion Rio and Fashion Business, after attending Fashion Rio / Fashion Business, eXM Global was asked to attend as one of 30 international VIP guests of the Firjan System.  Firjan was the perfect host and introduced us to many other VIPs and Brazilian manufacturers and designers.  eXM Global was scouted out by Women's Wear Daily to find out our opinion of the show.

January 2007

- Fashion Rio and Fashion Business, eXM Global walked the floor of Fashion Rio / Fashion Business for the first time.  While not a guest of Firjan, we were received and treated to all the perks of the VIPs.  Thanks Firjan for being the perfect host!

August 2006

- WWDMagic, eXM Global exhibits at MAGIC.